vrbic.josip@gmail.com

UX Case Study: Grame

Introduction

Overview

Nsoft is the leading provider of virtual games for the gambling industry. The company wanted to make more revenue on the same number of clients and players. The challenge was to think about way to motivate the players to play more or to play more games at once.

Problem statement

While using research tools we realized

Users and audience

We did live observing on users from 3 biggest clients. We grouped them by their preferences.

Roles and audience

Zillow is the leading real-estate and rentals marketplace for consumers in America. The company aims to empower people through data and insights to help them find a home they love. The challenge was to redesign the comparable market analysis tool (CMA tool, for short), to be more user friendly and help homeowners feel more confident about the market value of the home.

Scope and constraints

We had to think

Process and what we did

While researching we realized we don’t have room to update the games with some additional features which could attract players more. Also, the marketing department has already done its best and there was no room for any progress either. Among the other tools, we often use APP for user research. We found out many users play two of the games at once, opened in different browser tabs. It was hard to watch how they do it, but we learned the lesson.

We started to make wireframes and sketches about solutions to this problem. After a few sprints, we had first functional wireframe which seems fine. It was easy to turn on up to four games on the same screen.

Outcomes and lessons

Zillow is the leading real-estate and rentals marketplace for consumers in America. The company aims to empower people through data and insights to help them find a home they love. The challenge was to redesign the comparable market analysis tool (CMA tool, for short), to be more user friendly and help homeowners feel more confident about the market value of the home.

Interested in working with me?

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